Car and Driver iPad Edition

Top to bottom design of twenty-four digital editions of Car and Driver Magazine from 2010 to 2012. More content needed to fit in less space and work in both vertical and horizontal orientations—requiring nearly twice as much work during production than the print issue. Complex information graphics were redesigned from a two-dimensional, multi-spread print format into a layered, interactive experience that fit onto one, much smaller page. Each digital edition was redesigned to feature slideshows, embedded video, animation, and streaming media to take full advantage of the tablet experience.

Project: Car and Driver iPad edition, 2010 - 2012

Client: Hearst Magazines

Designed and produced twenty-four issues for iPad from top to bottom. The entire print issue needed to be completely redesigned to function for the iPad's interactive platform.

The print edition had three or more designers working on its layout and production. The iPad edition was the sole responsibility of Matthew J. Richards. More content needed to fit into less space. Photography, video, complex information graphics and charts, audio, embedded media from external sources, animations and copy needed to fit and needed to look good in both vertical and horizontal orientations.

The following examples sometimes show both orientations and depict 'closed' and 'open' states for interactive elements.

COVERS